Welcome to Scubanomics For The Dive Industry

Scubanomics’ goals in the dive industry are to help with providing enhanced value to divers at a lower cost, making scuba diving more appealing to non-divers, and finding unexplored paths to growth – while championing consistency in the quality of the experience to increase customer satisfaction and reduce the dropout rate.

All Systems Go

The first part of Scubanomics.com, Dive Industry, is live with the following sections:

  1. Overview: Market data, statistics, and information to figure out where the scuba diving industry stands.
  2. Analysis: Thought-provoking questions and findings to help us discover creative paths to growth.
  3. Strategies: Disruptive and non-disruptive strategies to break the status quo and grow the dive industry.

Under Support, you’ll find Business of Diving Institute’ products & services for the scuba diving industry as well as management tools, books, and references.

In The Works

We’re still working on the second part of Scubanomics.com. While the content in Dive Industry is broadly theoretical, the Dive Management part will be focused on hands-on management of both your career as a dive pro and your dive business, starting with:

Your feedback and requests are welcome. Be a Dive Biz Buddy!