What is there to say about us?

We’re passionate about going beyond the passion for scuba diving.

The dive industry is a fun one, full of passionate scuba divers, divemasters, and dive instructors. All what is needed is adding a bit more business skills to these outstanding diving skills.


The Business of Diving Institute (BODI) is the brainchild of Darcy Kieran. It started in September 2000, shortly after Darcy purchased his first dive shop. At the time, he was in charge of sales for the largest division of a multi-billion dollar international company, and he could not understand the lack of training available to his dive store staff. There were numerous dive training agencies ready to teach scuba diving and train dive instructors, but nobody was providing sales and management training tailored to the dive industry. That’s how it started.


Scubanomics.com is a project of the Business of Diving Institute to help with the propagation of useful information on the dive industry, including market data and statistics, dive industry analysis, and dive businesses analysis. Scubanomics is also a platform to discuss new business strategies to bring the scuba diving industry to the ‘next level.’

Scubanomics’ goals in the dive industry are to help with providing enhanced value to divers at a lower cost, making scuba diving more appealing to non-divers, and finding unexplored paths to growth – while championing consistency in the quality of the experience to increase customer satisfaction and reduce the dropout rate.