Since 2000, the Business of Diving Institute offers dive industry consulting services to local dive shops, dive resorts, dive gear manufacturers and wholesalers, dive training agencies, dive charter boat operators, and private equity firms evaluating investments in the scuba diving industry or planning their exit.

We can help you steer your ship in a way that fosters profitability, growth, and customer satisfaction.

The Business of Diving Institute (BODI) exists since September 2000 when we identified a lack of business support and training for small & medium-sized businesses in the dive industry. There are numerous dive training agencies to learn how to do scuba diving – but very few, if any, business service providers for passionate scuba divers who have opted to pursue a career in diving. As we like to say: “Let’s make a good living out of our passion for scuba diving.”

On, we present scuba diving market data and strategic analysis of the dive industry. We also draft a few strategies for scuba diving businesses. Soon, we’ll be launching a section with hands-on techniques for managing your dive business. Yet, no two companies are the same. We’re all in the dive industry, but your location determines the market forces you are facing. That’s where personalized dive industry consulting services can be of value to you.

As the saying goes: “We cannot direct the wind, but we can adjust the sails.” Our goal is to help you understand today’s winds and tomorrow’s weather forecast. Then, we can help you adjust your sails to get where you want to go.

Our goal in the dive industry is to help dive businesses like yours in providing enhanced value to divers at a lower cost, making scuba diving more appealing to non-divers, and finding valuable paths to growth – while championing consistency in the quality of the experience to increase customer satisfaction and reduce the dropout rate.

1. Areas in Which We Offer Dive Industry Consulting Services

Our focus is on the dive industry – all aspects of it.

If you do not find what you are looking for in the following list of dive industry consulting services the Business of Diving Institute offers, contact us below. We may be able to help you, or we’ll refer you to somebody who can.

  • Market Research
  • Market Analysis
  • Defining Your Clients
  • Competitive Analysis
  • Branding
  • Business Analysis
  • Strategic Planning
  • Financial Planning 
  • Business Plan
  • Marketing Plan
  • Product Assortment
  • Merchandising
  • Website Hosting & Design
  • POS & eCommerce
  • Digital Marketing
  • Content Marketing
  • Social Media
  • Event Marketing
  • Advertising
  • Google Ads & Facebook Ads
  • eMail Marketing
  • Staff Training & Coaching
  • Sales Training & Coaching
  • Quality Assurance

2. What’s Next?

Contact us to discuss your needs and determine if and how we can help you. You have nothing to lose and possibly, a lot to fain. Our first discussion with you is free. We want to make sure we can help you before we send you a service proposal.

Fill up the form below, and we’ll be in touch as soon as we resurface from our dive!

Dive Industry Consulting Services Enquiry

Request for the first discussion on your needs for consulting services for your dive business.