Five Methods to Perform a Scuba Diving Industry Strategic Analysis. Michael Porter's 5 Forces, PESTLE Analysis, SWOT Analysis, The 4 Ps and 4 Cs of Marketing.
Category: Scuba Diving Business & Marketing Analysis
Analyzing the Scuba Diving Industry for the Purpose of Developing Strategies
Conducting strategic analysis for the dive industry is the process of studying the internal functioning of the industry as well as the political, economic, social, technological, legal, and environmental conditions it operates in. We'll use five methods to analyze the scuba diving industry. The focus is on assembling information and scuba diving market data to support the drafting of strategies for the dive industry.
We could consider “Strategic Analysis” to be an oxymoron because a strategy is forward-looking while an analysis is based on the past. Let’s consider "Strategic Analysis" as meaning Analysis for the Purpose of Developing Strategies.
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- Overview: Market data, statistics, and information to understand where the scuba diving industry stands.
- Analysis: Thought-provoking questions and findings to help us think creatively about the future of our dive industry.
- Strategies: Disruptive and non-disruptive strategies to break the status quo and grow your scuba diving business.