STRATEGY: CONSISTENCY IN THE QUALITY OF THE SCUBA DIVING EXPERIENCE WITH QUALITY ASSURANCE & BRANDING
We’ve already discussed the lack of consistency in the quality of the experience when we...
"If it's not growing, it's going to die." ~Michael Eisner, former CEO of The Walt Disney Company.
We reviewed statistics, information and market data on the dive industry. And we performed a few analysis to find opportunities, threats, strengths and weaknesses. Now, it's time to discuss creative strategies, whether disruptive or not, to put this industry back on a path to growth. More precisely we want to find ways to provide enhanced value to divers at a lower cost, make scuba diving more appealing to non-divers, and find unexplored paths to growth - while championing consistency in the quality of the experience to increase customer satisfaction and reduce the dropout rate.