Part of your post-coronavirus success in the scuba diving industry depends on what you do now, while on lockdown.
Your local dive shop is closed. Your dive resort or live-aboard has no new client coming in because the borders are closed to tourists. Your financial situation is most likely difficult, and you are worried about the impact of the coronavirus pandemic on the dive industry.
It’s tough! But you have time on your hand. I suggest we cut a few hours of Netflix and work on developing skills that will help us once countries start to lift stay-at-home orders and tourism gradually restart – starting with customer service and selling skills.
Knowledge & Skills for Scuba Diving Professionals
There are many skills you can work on, from home, with online support. Among the top of that list, there’s your ability at understanding what customers want and improving your chances of getting them to purchase it from you. It’s called “selling.”
This word, “selling,” is not the most popular one in the dive industry! Many scuba diving professionals believe that selling is beneath them. The “capitalist dive shop owner” should take care of selling while the instructor simply teaches scuba diving.
It’s not that simple.
Most dive store owners are also passionate hobbyists. Everybody in the dive industry can benefit from learning how to provide a better quality of customer service.
Furthermore, as I wrote recently in a Medium article, everything you do in life has a selling component.
“You can benefit from better selling skills in numerous life activities, whether it’s whooing somebody into going out for dinner with you, or convincing your boss to give you a pay raise.”
Customer Service & Selling Skills for Dive Professionals
In our case, in the dive industry, selling is part of a dive instructor job. Teaching and selling are very similar activities. In both cases, you are trying to convince the other party – either at doing something that will save their life while scuba diving, or at coming with you on a dive trip to Bonaire.
It’s been demonstrated that your student divers count on you, the instructor, to explain what they need in dive gear and continuing education courses. Answering these questions follows the rules of selling: First, you need to ask enough questions to figure out what this person is looking for, then you want to match these findings to what you know is available to them.
Whether you are a divemaster, instructor, dive shop owner, captain of a live-aboard, manager of a dive resort, or working in any other capacity that puts you in direct contact with scuba divers, you can benefit from mastering customer service and improving your selling skills.
Let’s work on that while we have time!
An Online Sales Course for Scuba Diving Professionals
To help you improve your understanding of customer service and develop your selling skills, the Business of Diving Institute has partnered up with Friedman U to offer the famous “Gold Star Selling” retail training course to scuba diving professionals, online, at a much-reduced price. Usually costing US$495, you can currently get the online Gold Start Selling course for US$195 (limited quantities).
Justin Kurn from Friedman U said his team members are trying their best to support the industry right now, and hope this promotion gives people something to further themselves while on lockdown.
What will I learn in Gold Star Selling?
Friedman’s Gold Star Selling program is designed for retail sales. You will learn better ways to serve customers walking into a local dive center. Most of these principles and skills can be applied in other settings, including the classroom. In all cases, it’s about understanding what the other person is looking for, and finding ways to satisfy him/her.
You will learn how to build rapport, investigate needs & wants, summarizing and presenting solutions and benefits, proceeding with demonstration, answering concerns, and “closing” the sale – whether you are selling a dive computer or the idea of continuing to the next level of scuba diving training with you.
Plan for about 14 hours to thoroughly study all the online material – the equivalent of binging a Netflix series!
How can I Jump On this opportunity to develop my Retail Selling skills?
Use the form below to register, and we will send you the login info by eMail.
Payments are processed by PayPal, although you do not need a PayPal account to proceed.
The US$195 promotion (regular US$495) is limited to the first 10 registrations. If the ‘buy’ button still appears below, it’s available to you, but hurry up!
As a bonus, you will also gain access to the “Mastering Store Management” online course!
Gold Star Selling for Scuba Diving Professionals
Get one month access to Gold Star Selling online course.
Once we’ve received your payment, we will send you an eMail message with your login information within 24 hours. As this is a last-minute promotion, it’s managed manually.
If there is enough interest, we will set up something more permanently with Friedman U. Give us your feedback!
What else, Besides Friedman’s Gold Star Retail Selling Program?
Once you’ve completed the online Gold Star Selling course, if you want to develop your knowledge and skills further, I suggest an online training program in “consultative selling” that I summarized, here, for a publication on Medium.
Be safe. Stay healthy.